Although a very large number of Indian tourists travel around the country for purposes of fun and work, this market has been marginalized and almost forgotten. The present study examines the travel behavior of Indian tourists whose primary purpose of trip is either hedonic or for work. Using trip pattern and trip motivation as the two factors, the tourists were divided into four types: single destination/hedonic, single destination/work, multi-destination/hedonic and multi-destination/work. The four groups were found to be statistically different in tripographics and some socio-demographic characteristics. Several important recommendations have been provided for the marketers for pursuing Indian travelers as a niche market based on the understanding of their travel behavior.
