Market Basket Analysis

Ms. AVULA NAGABINDU, Mr.G.DILIP KUMAR

Abstract


The project describe about the mba association rules. Although more than 20 years old, Market Basket Analysis (MBA) (or association rules mining) can still be a very useful technique to gain insights in large transactional data sets. The classical example is transactional data in a supermarket. For each customer we know what the individual products (items) are that he has put in his basket and bought. Other use cases for MBA could be web click data, log files, and even questionnaires.

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